Many users browse nike.com by entering their favorite athlete’s name. These pages were designed to provide a premium destination for users browsing Nike this way and to leverage related searches through Google and other search engines. Nike football led the charge by commissioning the first ever athlete destination page for Cristiano Ronaldo. His page set the precedent for all future athlete pages with an emphasis on the athlete’s story, their connection to Nike, and, of course, easy shopping for athlete-related products.
Designed the “Nike Athlete template”, beginning with Cristiano Ronaldo and Neymar Jr.
Nike Brand - Digital. Creative Director: Joshua Moore.
Designer Collaboration: Ryan Mendes