Retail Website
Agave Denim
Agave prides itself on producing the most premium denim on the planet. Their website conveys surf-cowboy culture and aesthetic by combining rich painting textures and California coastline imagery. The textured compositions applied to the rigid grid structure give the site a distinctly raw, natural look while still letting the product remain the focal point.
MY ROLE:
RESEARCH • WIREFRAMING • LAYOUT & BACKGROUND EXPLORATION • QA
CREATIVE DIRECTION (THE FELT HAT)
DON ROOD • NICOLE MISITI • PAUL MORT