Agave Denim

Retail Website

Agave Denim

Agave prides itself on producing the most premium denim on the planet. Their website conveys surf-cowboy culture and aesthetic by combining rich painting textures and California coastline imagery. The textured compositions applied to the rigid grid structure give the site a distinctly raw, natural look while still letting the product remain the focal point.

MY ROLE:
RESEARCH  •  WIREFRAMING  •  LAYOUT & BACKGROUND EXPLORATION  •  QA

CREATIVE DIRECTION (THE FELT HAT)
DON ROOD  •  NICOLE MISITI  •  PAUL MORT