Agave Denim

Retail Website

Agave Denim

Agave prides itself on producing the most premium denim on the planet. Their website conveys surf-cowboy culture and aesthetic by combining rich painting textures and California coastline imagery. The textured compositions applied to the rigid grid structure give the site a distinctly raw, natural look while still letting the product remain the focal point.

MY ROLE:
RESEARCH  •  WIREFRAMING  •  LAYOUT & BACKGROUND EXPLORATION  •  QA

CREATIVE DIRECTION (THE FELT HAT)
DON ROOD  •  NICOLE MISITI  •  PAUL MORT

Agave denim website on desktop and laptop screens
Agave Denim e-commerce product pages featuring men's dark jeans on a textured green layout
Agave Denim campaign photo of model in white tank top and coral jeans against white brick
Agave women's collection web pages with models in jeans
Agave Denim lifestyle photo of man and woman seated against a gray concrete wall
Agave Denim shipping and returns web pages with warm textured backgrounds