GrönCBD · Skincare — Aaron Mebesius

GrönCBD Skincare

Skincare

While its heart may always be with confections and edibles – topicals nevertheless presented incredible opportunities for Grön's ever-growing fanbase of CBD customers. Designing the skincare packaging, discovering its colors & textures, and ultimately finding its voice within the Grön brand (especially on shopgron.com) will always hold a special place in my heart.

AARON MEBESIUS CREATIVE DIRECTOR & PACKAGE DESIGNER

CREATED IN COLLABORATION WITH: CHRISTINE SMITH, THE GRÖN BRAND TEAM, AND THE GRÖN CBD SCIENTISTS

Grön CBD skincare jars and bottles arranged on a stone tray

GrönCBD skincare shop category page with product grid and filters

Skincare led the way.

In GrönCBD's infancy, there was much internal debate on whether or not CBD's general tone should mirror that of GrönTHC. In retrospect, the skincare branding/packaging and its subsequent digital and print collateral extensions paved the way for guiding principles in the entire GrönCBD brand. Its use of color, form, layout design, negative space, typography, and beautifully rich photography (masterfully showcasing lifestyle and product application) transformed its tone into something both accessible and romantic.

AARON MEBESIUS CREATIVE DIRECTOR & PACKAGE DESIGNER

PHOTOGRAPHERS CHARLOTTE ROEHM & NICK WICHMAN

Grön skincare email beside a photo of a woman wearing a green clay mask

Long GrönCBD skincare landing page with product and lifestyle sections

GrönCBD relieve email layout with a hand holding an orange balm jar

Grön revive lotion box beside a tattooed leg photo

Orange Grön balm jar and a woman relaxing on a bed with a tattooed leg

GrönCBD 'buy two, get one free' email with a hand scooping orange balm

GrönCBD relieve email layout with balm box on a mint background

Man relaxing on a sofa with a Grön balm stick inset

GrönCBD email beside a tattooed man applying balm to his shoulder

GrönCBD rejuvenate email with mask photo and boxed jar on mint

GrönCBD mask product panel beside a woman applying green face mask

GrönCBD 'free gift with purchase' email footer module in coral and sage

GrönCBD 'pure body bliss' card beside a woman stretching on a balcony

GrönCBD 'a day dedicated to you' email with a woman reading

Woman touching her face beside a GrönCBD sale email layout

Grön renew box on yellow beside a gift certificate email design

Woman lounging on a sofa in a bright room for GrönCBD email

GrönCBD comes to Japan.

Grön Japan and GrönCBD social graphics with Japanese text and product photos

Woman resting on a white fur rug, bare shoulders in soft light

My views on cannabis were never the same.

Some of the most profound “cannabis miracles” I ever witnessed came from customers using our skincare products. The one I will never forget involved a woman suffering from pain in her hands so severe, it rendered her fingers nearly immobile. She had come to our newly opened CBD Café seeking relief but was skeptical of CBD's efficacy.

After using one of our lotions (and waiting about 20 minutes) the unimaginable happened... she began opening and closing her fingers.

She wept. Her husband wept. The Café wept.

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