Grön · Holiday Campaigns — Aaron Mebesius

Grön Holiday Campaigns

Holiday Campaigns

Valentine's Day

Cross-pollination between the THC & CBD brands was common, and a major reason why both brands evolved so much so quickly.

While the THC brand had released the world's first-ever cannabis-infused Ruby Cacao bar, the CBD brand could, naturally, release a CBD-infused option and sell it on its website.

Working with pink chocolate. For Valentine's Day. For a cannabis brand...

Sometimes working at Grön felt like a dream.

AARON MEBESIUS CREATIVE DIRECTOR & PACKAGE DESIGNER

CREATED IN COLLABORATION WITH: THE GRÖN BRAND TEAM

Steel bridge framed by pink cherry blossoms, Valentine's Day campaign mood photography
Grön ruby raspberry bar Valentine's social story beside a series of pink email designs
Close-up of ruby and dark chocolate bonbons with Grön Valentine's email layout
Grön chocolate truffles promo with 20% off collection offer
City skyline glimpsed through cherry blossoms at sunset, Valentine's campaign photography

Grön

Halloween — Trick-or-Treat Yourself

One day out of the year, Christine (CEO) allowed the Grön brand to break all of its bright and cheerful brand rules.

We dared a few lucky Grön fans to spin a digital wheel-of-terror. Their prize? A digital copy of a horror movie. Our challenge? To watch their newly won movie paired with a recommended Grön THC product.

Remembering the reactions we received from the victims participants the day after Halloween still makes me smile. It was fun as hell working on this.

AARON MEBESIUS: CREATIVE DIRECTOR & PACKAGE DESIGNER

MADE IN COLLABORATION WITH: THE GRÖN BRAND TEAM

Grön Halloween campaign with zombie character and spooky web layout
Grön Halloween Instagram post and spin-the-wheel email on fiery dark background
Grid of horror movie-themed Grön Halloween social graphics with product packs

GrönCBD

Winter Holiday Season

During the winter holiday seasons, GrönCBD began a regular tradition of creating holiday giftsets (or bundles of products) and running digital Black Friday campaigns.

There was something about this time of year that always seemed to bring out the regal side of the brand.

AARON MEBESIUS CREATIVE DIRECTOR & PACKAGE DESIGNER

CREATED IN COLLABORATION WITH: CHRISTINE SMITH & THE GRÖN BRAND TEAM

Grön CBD holiday gift sets email beside gold gift box with ornaments
Grön 'give the gift of grön' holiday email over swirled chocolate bars
Grön holiday gift set email and gold gift box product shots over chocolate
Grön Black Friday email with gift box packaging and ruby chocolate
Series of Grön holiday sale email designs on pale blue background
Overhead flat lay of assorted Grön chocolate bars on white
Grön 'a sip of bliss' holiday ad with drinking chocolate jars by ornaments
Grön holiday drinking chocolate email beside a cup of cocoa with marshmallow
Grön s'mores email with embossed chocolate on graham crackers and marshmallow
Grön s'mores kit email with calm and snooze packaging on wood table

GrönCBD

In 2020, the year of Covid, GrönCBD released three definitive lines of products: Calm, Snooze, and SimplyCBD.

A stress-free holiday season seemed like a break the world needed and the winter holiday campaigns evolved with the branding – producing some of the most beautiful work I've ever been a part of.

AARON MEBESIUS CREATIVE DIRECTOR & PACKAGE DESIGNER

CREATED IN COLLABORATION WITH: THE GRÖN BRAND TEAM

Grön CBD tincture holiday photo with Black Friday email and social designs
Grön holiday gift guide emails with 25% off holiday collection layout
Grön relieve and renew CBD topicals with gold ribbon in festive scene

GrönCBD

Luxury Indulgence

In 2021, GrönCBD released 6 products (some new, some reworked from fan-favorites) focusing specifically on indulgence rather than everyday CBD wellness – a perfect gift for the holiday season.

Designing the packaging and supporting branding came with such collaborative ease – it was remarkable. I was especially proud of our team when we completed our Black Friday campaign weeks (rather than days) before launch.

We had truly become and created, something special.

AARON MEBESIUS: CREATIVE DIRECTOR & PACKAGE DESIGNER

CREATED IN COLLABORATION WITH: THE GRÖN BRAND TEAM & THE GRÖN CBD SCIENTISTS

Six Grön drinking chocolate and treat pouches on colored backgrounds
Grön 'the holidays, together' banner on dark green with gold accents
Grön peanut butter cups CBD chocolate ad on orange with web page inset
Grön product listing web page over overhead latte with chocolate shavings
Grön product page and 'the holidays, together' email with peanut butter cups
Grön holiday emails with cut peanut butter cups on orange background
Overview of Grön holiday and Black Friday email designs
Grön nightcap CBD drinking chocolate ad with latte and chocolate shavings
Grön nightcap and daybreak drinking chocolate pouches in lifestyle photos
Halved Grön chocolate-covered coconut treat on white background

I'll never look at holiday campaigns the same way ever again.

The amount of work and love put into all of the products and their supporting digital and print collateral was unlike anything I'd ever experienced. Often, we had to embrace the “art through adversity” school of design – leaning into spontaneity and quirky ideas to achieve success. By doing so, we produced some of the most unique, elegant, and brilliant work I've ever been a part of.

Next: Defining the Problem →

All Grön case studies

Grön