Levi's

Digital Campaign

Levi’s

This digital campaign focused on helping women find the right fit of Levi's denim. The user would toggle through a short list of questions and quickly find the perfect fit tailored to their answers and preferences.

MY ROLE:
EXPLORATION • WEB DESIGN • EMAILER DESIGN

CREATIVE DIRECTION
RAZORFISH

Levi's women's fit campaign site shown on desktop and laptop screens

Levi's Jeans For Us web page with three women in jeans before an American flag

Levi's custom fits for women web banner with three models in jeans

Levi's 'Slight Curve' jeans banner with hand-lettered blue typography

Levi's pink event posters with Shape Your Future and Let's Take Shape Back headlines