Nike Global Football

Nike

Nike Global Football

For over three years I worked closely with Nike Football to help revitalize their web experience from top to bottom. This included their introductory pages, boot-specific silo pages, and any Football related content.

Beyond the constant design refinements, I was also responsible for the final production of all of Global Football's digital assets. The work you're about to see is a small fraction of what I completed during my time with one of the wildest categories in all of Nike.

DESIGN NOTE:
THERE IS A LITTLE LOREM IPSUM IN THIS – I REALLY WISH I HAD CAPTURED THE FINAL LIVE LAUNCH.

MY ROLE:
DESIGN PRODUCTION & WEB DESIGN

CREATIVE DIRECTION
CREATIVE DIRECTOR: JOSHUA MOORE. COLLABORATION: RYAN MENDES

Responsive Nike Lightning Storm Pack boot page shown on desktop, laptop and phone

The Bootroom

Designed to help an FOT (Football Obsessed Teen) compare the four families of Nike Soccer boots, this page helps them to shop and compare Nike boots, learn and obsess about specific boots, and discover other football-related content.

MY ROLE
DESIGNED FROM SCRATCH FROM TOP TO BOTTOM WHILE STAYING TRUE TO NIKE'S BRAND GUIDELINES.

CREATIVE DIRECTION
NIKE BRAND - DIGITAL. CREATIVE DIRECTOR: JOSHUA MOORE. COLLABORATION: RYAN MENDES

Full-length Nike Football Bootroom page with colorful boots against dark athlete portraits
Three mobile Bootroom screens for Mercurial, Hypervenom and Magista boots with shop buttons

Boot Family Template

Most users land on individual boot pages via google search or by searching Nike.com directly. These pages were designed with four goals in mind: to showcase the latest colorway; to promote the Nike Sponsored athlete wearing the featured boot; to help the user obsess over the technological benefits of the boot; and most importantly, to be totally shoppable at any moment.

MY ROLE
DESIGNED FROM SCRATCH FROM TOP TO BOTTOM WHILE STAYING TRUE TO NIKE'S BRAND GUIDELINES.

CREATIVE DIRECTION
NIKE BRAND - DIGITAL. CREATIVE DIRECTOR: JOSHUA MOORE. COLLABORATION: RYAN MENDES.

Nike web page featuring pink football boots and product spec details
Three mobile screens of a pink Mercurial boot page with fit details and shop module
Three boot family page templates in orange, blue and green with product close-ups

Nike Tech Craft Boots

Side-by-side desktop and mobile boot pages with dark heroes and colorful boot modules
Full-length Nike Tech Craft page with boot lineup, athlete photos and editorial tiles

Wolf Pack

Nike ID  •  P1 Assets

Magista iD Hi-Frequency banner with black boot and yellow lightning on dark sky
Equinox Mercurial Galaxy banner with teal sock boot against a starry nebula Lunar Eclipse Mercurial Galaxy banner with black and red boot against a starry sky
Ultra Violet Mercurial Galaxy banner with purple boot against a starry nebula Solar Flare Mercurial Galaxy banner with red boot against a starry nebula

Radiation Flare

Nike soccer cleats homepage hero with four dark boots and a compare cleats row

Champion's League

Four orange and blue boots angled across a shattered white geometric backdrop
Mercurial mobile banner with orange and navy sock boot on deep blue background Tiempo mobile banner with navy and orange leather boot on purple background
Magista mobile banner with blue sock boot and volt swoosh on dark blue background Hypervenom mobile banner with orange and navy sock boot on deep blue background

Rising Heat

Cristiano Ronaldo's CR7 Boot

Long-scroll boot page with dark sock boot, detail close-ups and colorway lineup

Highlight Pack

Nike soccer homepage 'Shine Through' hero with four bright boots and compare cleats row

Neon White