Nike

Nike.com — A Brand's Focal Point

Of all the projects I worked on during my time with Nike, designing the weekly homepage updates for nike.com has been the highest-profile — as nike.com typically receives 100–140 million visits per month.

The highlight would have to be the Olympic Games Rio 2016, with content changing nearly every day and lots of single-product promotions. The sheer scale of the campaign (which had been underway for years without me) and the number of people working to ensure a positive implementation changed my views on what branding was.

Beyond the thrill of doing the work, I was also privileged to learn more about brand design, tone consistency, and team coordination from the best people I'd ever worked with. It was a great honor to have been granted the responsibility of creating the executions you're about to see.