Hello.

2023 – 2025 · Grön

The Designer of Grön's Brand

It was an honor to serve as the leader of Grön's brand — first as Creative Director for four years and then as Senior Vice President of Brand for the last two. Being granted total creative control over an emerging brand's aesthetic and strategy was an opportunity I will forever be grateful for.

Below are links to a rich and full portfolio of the world's best cannabis edibles brand.

Achievements

• Established national brand standards for Grön and its four sub-brands (Pearls, Mega, Pips, Chocolate), ensuring cohesive brand identity across all platforms.
• Successfully managed brand continuity across regular marketing initiatives, ensuring a consistent and engaging brand presence.
• Overhauled and updated the eatgron.com website, enhancing user experience and ad funnel design.
• Crafted comprehensive design briefs for elements of brand expansion, guiding creative direction.
• Conducted creative reviews with C-Suite executives regarding future brand expansions, aligning vision and execution.
• Collaborated in the development of Grön's mission statement, internal values, and core competencies to strengthen company culture.
• Designed and implemented a comprehensive digital Figma ecosystem used by every department.

Explore Grön's Branding →

2022 – 2023 · Aquent (Apple)

Apple Holiday Campaigns

Working with Apple was an incredible honor — a chance to operate at the highest level of craft and creativity. I absorbed every process and decision, learning how excellence is not an accident but a discipline.

Explore the Apple Holiday case study →

May 2022 · Coca-Cola

A Personal Challenge

In May 2022, I got the chance to work on what is arguably the most iconic brand in the world. Cheers.

The Full Campaign. Perfectly executed by industry professionals at AKQA — explore the full breadth of final executions and branded implementations.

Explore the Coca-Cola case study →

2018 – 2022 · Cannabis (Grön, GrönCBD & Astronoma)

Cannabis Branding Jedi

During the four years I worked at Grön (GrönCBD and Astronoma), I was responsible for the creation and evolution of the modern Grön brand and the implementation of its tone and messaging in all print and digital executions. As a creative director, I always worked collaboratively — not just with my design team, but with other departments in the Grön business (Sales and Production) and multiple print and packaging vendors.

I personally designed the Grön logo (as well as all of Grön's product logos), all of Grön's packaging (both CBD and THC), and was intimately involved in the direction and creation of the brand's lifestyle photography, e-commerce website, and conversion-driven email campaigns.

Highlights

• Art through adversity.
• Defining the problem is everything.
• Collaboration with multiple departments to find the truth.

Responsibilities

• Logo Design
• Package Design
• Investor Deck Design
• Direction of Photoshoots
• Print & Digital Collateral
• Catalog Design
• E-Commerce Web Design
• Email Design
• Social Media Implementation
• Press checks

Explore the Grön Portfolio →

2014 – 2018 · Nike

A Master Class in Branding

My time at Nike was split between two brand categories: Nike Digital Brand and Nike Global Football. At Nike Digital, I was personally responsible for completing weekly homepage updates and supporting email campaigns for nike.com. This meant working collaboratively with multiple heads of Nike categories, meeting fast-paced production deadlines, and executing the high brand standard Nike is known for.

Highlights

• How to create branding at the highest level.
• How to build files and execute production faster than ever.
• How to work with multiple leaders and categories.
• Pitch the biggest idea you've got.
• It doesn't get easier — you get better.

One Goal Makes a Difference

In the 2014 World Cup, Clint Dempsey (USA) scored a single goal against Ghana — propelling the USA into the next round. It was a big moment, and by sheer chance I had completed the asset used on the Nike Soccer Facebook page and supporting social channels. The asset even ran as an ad in NYC Times Square — I cannot overstate how inspiring and thrilling that was.

Dempsey's goal set off a chain of events that would forever change my life. I had only been working at Nike for one week (on a 2-week contract), and being the lucky designer put me in the spotlight along with Dempsey — especially with the Global Football team.

Global Football

Webpage design and production across boot silos, packs, and signature athlete moments. Explore Global Football →

Nike.com

Of all the projects I worked on during my time with Nike, designing the weekly homepage updates for nike.com has been the highest-profile. Explore Nike.com →

Explore Nike →

2010 – 2014 · Freelance

Razorfish & TheClymb.com

As a freelance contractor, I primarily focused on design production and executing consistently branded digital ad campaigns, emails, and websites.

• Razorfish
• Levi's
• Microsoft
• Coors Light
• Holland America
• Travel New Zealand
• TheClymb.com

2006 – 2010 · The Felt Hat

A Strategic Brand Office

Lessons & Highlights

• Everything. Communicates.
• Brand strategy, execution, and how to present to clients.
• Think outside the box, practically.

Clients

• Rejuvenation
• Lucy
• Mario's
• Agave Denim
• Stanford University
• Twist Jewelry

2001 – 2006 · Oregon State University

Bachelor of Fine Arts · Applied Visual Arts

What I learned

• Conceptual Development & Execution
• Collaborative Process
• Divergent Experimentation
• Project Management
• Public Speaking
• Hand Craft

Digital Skills

• Macintosh & Windows Platforms
• Adobe CS Suite

Always say thank you.

During my senior year, legendary designers Nancy Skolos and Thomas Wedell completed a workshop on collage with the senior class of OSU graphic-design students. It affected me so much that I ultimately did my senior thesis on collage as a medium and its uses in graphic design. I even sent them a copy and a letter expressing my gratitude.

They wrote back. In an enclosed package was a signed copy of their book — a thank-you that humbled me, and a reminder that the act of writing a letter still matters.