The Grön Standard
Of all the packages designed during my time at Grön, these are my most beloved. They are the embodiment of everything I perceive the Grön brand to be: fun, vibrant, refined, and diverse. They are unequivocally the brand's flagship product, full of individuality, playfulness, and expression.
Their use of color, texture, and typography became the brand's first truly defined aesthetic pillar, heavily influencing future product designs and nearly every form of Grön's digital and print collateral.
The chance to design a full line of cannabis chocolate bars is an opportunity I will forever be grateful for and will never forget.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
The Designer's Favorite
Of all of Grön's products, the Dark Chocolate 1:1 (CBD & THC) is my pick for "Best in Show". Its playful use of contrast & color is wonderfully unique (even among Grön chocolates) and the fact that it became a best-seller further cemented it as my personal favorite.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
Trust, Chocolate, & Collaboration
Chocolate will always be at the heart and soul of Grön. A cannabis-infused chocolate bar was product number one from CEO & founder Christine Smith when Grön began in 2014. She even designed the first round of chocolate packaging.
I made a promise to design an update true to her vision - something she would love. She gave me a chance.
The collaborative process while designing these was frantic, intense, and thrilling. We looked at so many concepts so quickly, I don't know how we did it. What emerged from our combined efforts were 9 full-size chocolate bar boxes and the new tonal core of the Grön brand.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
Award-Winning Chocolate Truffles
Beyond full-size and mini chocolate bars, Grön also produced seasonal releases of chocolate truffles for both the THC & CBD brands.
Our CBD Evening Collection went on to win the 2020 High Times Hemp Cup for best edible – that was quite a thrill.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
THE GRÖN BRAND TEAM AND THE GRÖN CBD & THC SCIENTISTS
Mint Medallions
The holiday Mint Medallions began in Oregon as a THC-infused celebration of cannabis-infused confections. These beautiful chocolate coved mint patties were made in smaller batches, always sold out, and were among the most coveted unmedicated samples of the Grön brand team.
I recall getting the background texture just right was a challenge (especially the color) – but once we did, the package fit in seamlessly with the newly established THC chocolate bar family.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
THE GRÖN BRAND TEAM & THC SCIENTISTS
Sometimes working on the THC chocolate bar line felt like a fictitious project you'd receive in design school – something fun and too good to be true.
It was a great honor to have been granted so much creative control over something so central and definitive to the Grön brand.
I will look forward to future iterations of Grön chocolate products for the rest of my life.
Cheers.
MORE GRÖN & CANNABIS BRANDING
