RETAIL WEBSITE

Agave prides itself on producing the most premium denim on the planet. Their website conveys surf cowboy culture and aesthetic by combining rich painting textures and California coastline imagery. The textured compositions applied to the rigid grid structure give the site a distinctly raw, natural look while remaining organized and sophisticated.

MY ROLE
Research, wire-framing, layout exploration, background exploration, background refinement, general quality assurance.

CREATIVE DIRECTION

The Felt Hat: Don Rood, Nicole Misiti, Paul Mort