Nike.com • A Brand's Focal Point
Of all the projects I worked on during my time with Nike, designing the weekly homepage updates for nike.com has been the highest-profile – as nike.com typically receives 100 - 140 million visits per month.
The highlight would have to be the Olympic Games Rio 2016, with content changing nearly every day and lots of single product promotions. The sheer scale of the campaign (which had been underway for years without me) and the number of people working to ensure a positive implementation changed my views on what branding was.
Beyond the thrill of doing the work, I was also privileged to learn more about brand design, tone consistency, and team coordination from the best people I'd ever worked with. It was a great honor to have been granted the responsibility of creating the executions you're about to see.
CREATED IN COLLABORATION WITH
NIKE DIGITAL BRAND
MORE NIKE BRANDING