Featured Projects
Hello. Allow me to introduce myself.
Design is my first true love, and I've been fortunate to practice it as a full-time occupation since 2006 — collaborating with world-class creatives from all over the world and bringing to life top-tier branding & advertising. It continues to be the adventure of my life, and I can't wait for the next challenge.
Below are samples of work from a diverse and wonderful career.
What we do is what we become
Apple · 2022 – 2023
Apple Holiday Campaigns
Working with Apple was an incredible honor — a chance to operate at the highest level of craft and creativity. I absorbed every process and decision, learning how excellence is not an accident but a discipline.
Explore the Apple Holiday case study →
Coca-Cola · May 2022
Take A Taste Campaign
In May 2022, I got the chance to work on what is arguably the most iconic brand in the world.
Explore the Coca-Cola case study →
Nike · 2014 – 2018
Nike.com — A Master Class in Branding
Of all the projects I worked on during my time with Nike, designing the weekly homepage updates for nike.com has been the highest-profile — as nike.com typically receives 100–140 million visits per month. I was personally responsible for completing weekly homepage updates and supporting email campaigns for nike.com. This meant working collaboratively with multiple heads of Nike categories, meeting fast-paced production deadlines, and executing the high brand standard Nike is known for.
Highlights
- How to create branding at the highest level.
- How to build files and execute production faster than ever.
- How to work with multiple leaders and categories.
- Pitch the biggest idea you've got.
- It doesn't get easier — you get better.
Nike · 2014 – 2018
Nike Global Football
For over three years I worked closely with Nike Football to help revitalize their web experience from top to bottom. This included their introductory pages, boot-specific silo pages, and any Football related content.
Beyond the constant design refinements, I was also responsible for the final production of all of Global Football's digital assets. The work you're about to see is a small fraction of what I completed during my time with one of the wildest categories in all of Nike.
EXPLORE GLOBAL FOOTBALL →
Grön · 2018 – 2025
The Designer of Grön's Brand
It was an honor to serve as the leader of Grön's brand — first as Creative Director for four years and then as Senior Vice President of Brand for the last two. Being granted total creative control over an emerging brand's aesthetic and strategy was an opportunity I will forever be grateful for.
Below are links to a rich and full portfolio of the world's best cannabis edibles brand.
Achievements
- Established national brand standards for Grön and its four sub-brands (Pearls, Mega, Pips, Chocolate), ensuring cohesive brand identity across all platforms.
- Successfully managed brand continuity across regular marketing initiatives, ensuring a consistent and engaging brand presence.
- Overhauled and updated the eatgron.com website, enhancing user experience and ad funnel design.
- Crafted comprehensive design briefs for elements of brand expansion, guiding creative direction.
- Conducted creative reviews with C-Suite executives regarding future brand expansions, aligning vision and execution.
- Collaborated in the development of Grön's mission statement, internal values, and core competencies to strengthen company culture.
- Designed and implemented a comprehensive digital Figma ecosystem used by every department.
Astronoma · 2018
The best cannabis in the multiverse.
In early 2018, CEO of Grön Confections, (makers of the best edibles on planet earth) Christine Smith began a small venture into a non-edibles cannabis brand. What came from that initiative ultimately became Astronoma – a sleek, fun, self-aware brand, and once-in-a-lifetime design opportunity.
Explore Astronoma →Fleets & Fortunes · 2019
The Battle of Fleets & Fortunes
Over the last five years, I've been designing, developing, and playtesting a 4X-light battle-royale board game. The prototype is in a final state — with hundreds of successful playtests — and is currently in the early stages of final production.
Explore Fleets & Fortunes →
Razorfish & TheClymb.com · 2010 – 2014
Razorfish & TheClymb.com
As a freelance contractor, I primarily focused on design production and executing consistently branded digital ad campaigns, emails, and websites.
Clients
- Razorfish
- Levi's
- Microsoft
- Coors Light
- Holland America
- Travel New Zealand
- TheClymb.com
The Felt Hat · 2006 – 2010
A Strategic Brand Office
Lessons & Highlights
- Everything. Communicates.
- Brand strategy, execution, and how to present to clients.
- Think outside the box, practically.
Clients
- Rejuvenation
- Lucy
- Mario's
- Agave Denim
- Stanford University
- Twist Jewelry
Oregon State University · 2001 – 2006
Applied Visual Arts
What I learned
- Conceptual Development & Execution
- Collaborative Process
- Divergent Experimentation
- Project Management
- Public Speaking
- Hand Craft
Digital Skills
- Macintosh & Windows Platforms
- Adobe CS Suite
Always say thank you.
During my senior year, legendary designers Nancy Skolos and Thomas Wedell completed a workshop on collage with the senior class of OSU graphic-design students. It affected me so much that I ultimately did my senior thesis on collage as a medium and its uses in graphic design. I even sent them a copy and a letter expressing my gratitude.
They wrote back. In an enclosed package was a signed copy of their book — a thank-you that humbled me, and a reminder that the act of writing a letter still matters.
Majin Planet · 1999 – 2001
Origin of a Designer
In 1999, I — Majin Mebs — founded Majin Planet, a Dragon Ball Z fansite. At sixteen, I was unknowingly taking my first step into the design world, and about to start a domino effect of design firsts that would forever change the rest of my life.
Lessons of DBZ
- Evil must be fought.
- Redemption is possible.
- Mercy is a virtue.
- Execution is everything.