GrönCBD • A Second Brand Tone
Grön is, above all else, an innovative cannabis brand. In early 2018, GrönCBD's story began – launching with 2 humble chocolate bars and Oregon's first-ever CBD Café.
In just 2 years, the CBD brand evolved into what it is today: an elegant yet accessible CBD Wellness brand – boasting 3 distinctive lines of consumable products, a skincare line, and a seasonal indulgent line.
It has been one of the great joys of my life to have worked so collaboratively with multiple teams of people while developing the tone of the CBD brand. The work you're about to see is a testament to the CBD team's craft, love, and dedication.
AARON MEBESIUS:
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH
CHRISTINE SMITH, THE GRÖN BRAND TEAM,
AND THE GRÖN CBD KITCHEN
A New Opportunity
Unlike THC, whose marketing and advertising channels were limited, CBD could ultimately be sold as a dietary supplement. This meant we could sell it online – direct to our fans & customers.
As such, the brand focused heavily on developing a strong digital presence – dedicating much of its time and energy to supporting shopgron.com, Instagram, and e-mail marketing campaigns. Much of the success of these digital applications rely on beautiful photography, and I was privileged to work with two of the best.
AARON MEBESIUS:
CREATIVE DIRECTOR & PACKAGE DESIGNER
PHOTOGRAPHERS
CHARLOTTE ROEHM & NICK WICHMAN
Simply CBD • Branding
Neutrally beautiful.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
Partner Exclusives
If you stayed at the Jupiter Hotel in Portland, OR from 2019 – 2022, you probably found a custom Grön chocolate sample waiting for you on your pillow.
Creating these little one-off products was always fun – it usually meant we were going to get to work with custom chocolate molds and extra-crafty printing methods.
AARON MEBESIUS:
CREATIVE DIRECTOR & PACKAGE DESIGNER
Calm • Branding
Everything you need to thrive and shine.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
Snooze • Branding
Your ticket to dreamland.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
shopgron.com
As the brand expanded and its products evolved, so too did its online shopping experience. Creating a beautiful, engaging, and ultimately functional website was perhaps the most challenging ongoing project at Grön.
A saying I learned at Nike I think best summaries here: the work doesn't get easier, you get better.
We all did – my team, the brand, and the company.
AARON MEBESIUS:
CREATIVE DIRECTOR
CREATED IN COLLABORATION WITH
THE GRÖN BRAND TEAM
MORE GRÖN & CANNABIS BRANDING
