HYPERVENOM 3 LAUNCH
Of all the football boots I helped launch while working with Nike, the Hypervenom 3 Radiation Flare was the biggest. Its release rippled throughout the entire Nike global football ecosystem and even got a full page take over on Nike.com which ran for several days.
I absolutely love how loud this campaign is – the contrast in colors always makes an impression and speaks directly to the tone Global Football is known for.
*DESIGN NOTE
There is a little Lorem Ipsum in some of this – I wish I had
taken screen captures of the final launch.
NIKE.COM
I also happened to be designing Nike.com's homepage content at the same time Radiation Flare was released. It was really wild doing design on both Nike.com and Global Football at the same time – it's a wonderful summation of everything I ended up being responsible for while working with Nike.
A Green Finale
On top of being the final project I worked on with global football, Radiation Flare required more collaboration and speed than anything I had ever experienced. I absorbed so much on how to make a campaign – I will forever be grateful for those lessons.
And it was just as much fun to work on as it looks.
CREATED IN COLLABORATION WITH
NIKE GLOBAL FOOTBALL TEAM & NIKE BRAND TEAM
MORE NIKE BRANDING
