Valentine's Day • GrönCBD
Cross-pollination between the THC & CBD brands was common, and a major reason why both brands evolved so much so quickly.
While the THC brand had released the world's first-ever cannabis-infused Ruby Cacao bar, the CBD brand could, naturally, release a CBD-infused option and sell it on its website.
Working with pink chocolate. For Valentine's Day. For a cannabis brand...
Sometimes working at Grön felt like a dream.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
THE GRÖN BRAND TEAM
Halloween • GrönTHC • Trick-or-Treat Yourself
One day out of the year, Christine (CEO) allowed the Grön brand to break all of its bright and cheerful brand rules.
We dared a few lucky Grön fans to spin a digital wheel-of-terror. Their prize? A digital copy of a horror movie. Our challenge? To watch their newly won movie paired with a recommended Grön THC product.
Remembering the reactions we received from the victims participants the day after Halloween still makes me smile. It was fun as hell working on this.
AARON MEBESIUS:
CREATIVE DIRECTOR & PACKAGE DESIGNER
MADE IN COLLABORATION WITH:
THE GRÖN BRAND TEAM
Winter Holiday Season • GrönCBD
During the winter holiday seasons, GrönCBD began a regular tradition of creating holiday giftsets (or bundles of products) and running digital Black Friday campaigns.
There was something about this time of year that always seemed to bring out the regal side of the brand.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
CHRISTINE SMITH & THE GRÖN BRAND TEAM
In 2020, the year of Covid, GrönCBD released three definitive lines of products: Calm, Snooze, and SimplyCBD.
A stress-free holiday season seemed like a break the world needed and the winter holiday campaigns evolved with the branding – producing some of the most beautiful work I've ever been a part of.
AARON MEBESIUS
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
THE GRÖN BRAND TEAM
GrönCBD • Luxury Indulgence
In 2021, GrönCBD released 6 products (some new, some reworked from fan-favorites) focusing specifically on indulgence rather than everyday CBD wellness – a perfect gift for the holiday season.
Designing the packaging and supporting branding came with such collaborative ease – it was remarkable. I was especially proud of our team when we completed our Black Friday campaign weeks (rather than days) before launch.
We had truly become and created, something special.
AARON MEBESIUS:
CREATIVE DIRECTOR & PACKAGE DESIGNER
CREATED IN COLLABORATION WITH:
THE GRÖN BRAND TEAM & THE GRÖN CBD SCIENTISTS
I'll never look at holiday campaigns (no matter what their size or intent) the same way ever again.
The amount of work and love put into all of the products and their supporting digital and print collateral was unlike anything I'd ever experienced. Often, we had to embrace the "art through adversity" school of design – leaning into spontaneity and quirky ideas to achieve success. By doing so, we produced some of the most unique, elegant, and brilliant work I've ever been a part of.
MORE GRÖN & CANNABIS BRANDING
